Every masterpiece begins with a single, deliberate stroke. For Pugata, the journey into the world of luxury fine jewellery did not start on the grand runways of London Fashion Week or in the spotlight of international campaigns. It began with a simple, profound passion for the artistry of raw gemstones and the timeless allure of precious metals.

High fashion meets high jewellery on the global stage. One of our most thrilling milestones was Pugata at London Fashion Week 2019, where our fine jewellery took centre stage in a collaboration on the acclaimed Bora Aksu catwalk.

The Cape Town showroom is built around appointment-led service rather than hurried browsing. Clients can arrive with a clear brief or only the beginning of an idea, and the salon prepares a focused tray of jewellery, stones, and styling options around that moment.